Top 5 Personal Finance Apps on iOS in Australia Q1 2025

In the first quarter of 2025, the top personal finance apps on the iOS platform in Australia showed varied performance trends, according to Sensor Tower data. Here's a closer look at the weekly downloads, revenue, and active users for the top five apps during this period.

WeMoney: Pay off debt faster saw a peak in weekly downloads at the start of January with about 11.1K, gradually decreasing to around 2.3K by the end of March. The app's weekly revenue started strong at nearly $5K, tapering off to approximately $724 by the quarter's end. Active user numbers remained relatively stable, starting at 53.7K and ending at 54.6K.

Buddy: Budget Planner App experienced a decline in weekly downloads from 4.6K in early January to about 1.9K by March. Revenue followed a similar trend, beginning at $3K and dropping to around $696. Active users decreased from 5.2K at the start to about 3.2K by the end of the quarter.

Splitwise exhibited a consistent download rate, peaking at 4.8K in late February. Revenue fluctuated, starting at $2.2K and settling around $811. Active users showed resilience, starting the quarter at 110.8K and ending at 102.9K.

YNAB had a modest download rate, beginning the quarter with 1.4K and ending slightly higher at 569. Revenue peaked mid-January at $1.7K, declining to $625 by the end of March. Active users saw minor fluctuations, starting at 5.4K and closing the quarter at about 4.1K.

Spendi registered a peak in downloads of 1K in early February, declining to 239 by the end of March. Revenue increased to a high of $1.5K in January, then decreased to $479 by the quarter's end.

These insights from Sensor Tower highlight the dynamic landscape of personal finance apps in Australia, providing a snapshot of user engagement and financial performance during Q1 2025. For more detailed analytics, visit Sensor Tower.